Even if you are a professional beef farmer it is quite likely that you have never heard of the Shetland cow.  You may also find it unusual that we are recommending consideration of a breed at risk as the foundation for a commercial suckler herd.


One family enterprise has, however, done just this, and has built up a very successful business as a result.  Their business model is based on the formula that high output from low input equals maximum profit.  They achieve this by utilising the Shetland cow’s ability to convert poor quality forage efficiently into milk with which to produce a large quick growing calf.  They capitalise on this ability by crossing the majority of the herd to Simmental bulls, and then selecting those with the highest 200 day weight gains and muscle figures.  The resulting hybrid calves are sold to finishers in the Autumn and command a premium price.  The pure bred animals are either kept as replacements, or sold as pedigree stock to smallholders, conservation graziers or niche market suckler beef farmers.

 


 

Taking each element of this model in turn:

 




(Photo © John & Linda McCaig)

Simmental X calf weighing 40 kg at birth, born to a 350 kg dam.
Photo taken at 5 months old.  Weight at 7 months – 300 kg.

(Click to enlarge)

 

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The Smallholder’s Cow


The Shetland Cow in Conservation Grazing